I am a brunette woman who have decided to stop straighting the hair, few time ago I had the “big shop” and went to a hair products store in Forum, center of Helsinki, I was committed to buy something that fited my new curly texture what was totally new for me. I went to the attendant to ask for advice, I told her how difficult it was to find products for curly hair and all what she could answer was: “yes, because we don’t have that kind of hair in Finland” and I was confused because I am living in Finland and like me many other women with curly hair. After that I didn’t feel like buying anything from that place. So sad!