3 Modern trends of Online Shopping
The world of eCommerce (also known as electronic or internet commerce) is growing rapidly due to modern technological advances. Knowledge of the most recent trends is vital to support and develop your online business.
Mobile commerce (mCommerce hereinafter) has significantly increased over the past year and we may expect to see much further growth over the next few years.
Let’s discuss the popular mCommerce trends that will be developing in the near future. In 2019, eCommerce agents should consider trying to retrieve lost income from mobile users. One of the best ways to achieve this – is to optimize mobile interaction. Providing consumers with a simple and convenient way to navigate the site through a quick checkout process can lead to much-needed mobile sales growth.
- Shopping in social networks.
Since the acquisition of Facebook on Instagram in 2012, this photo-sharing network has become one of the most popular social platforms, which gathers about 500 million users each day.
From then on, Facebook bought the commercial world through advertising on social networks and special sponsored posts. All the above give the users an opportunity to search for products, which correspond to their needs and interests, as well as shop directly from the application.
Nevertheless, the biggest obstacle to SMM is that many people use the platform to look for a product, but later return to the site to make a purchase.
In the near future, we can expect an increase in direct sales through mobile applications, without redirecting the user to the company’s website.
- Augmented reality
By definition, augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
This technology is coming from the world of video games and using it for online shopping will become increasingly popular among different companies.“Furniture companies, such as Magnolia Market, have figured out how to use AR to help customers visualize how furniture would look like in their unique space. Their mobile app allows people to see Magnolia furniture through their camera in the space that they are furnishing. This unique feature makes the online shopping experience much more personalized and lets customers see how their furniture is going to look before they buy it.”
As online shopping can not offer the real presence of a salesperson, there should be a bunch of technologies, which create a sense of presence and individual approach.
As a result, customers may be sure that they will experience a service which is customized to their needs and interests.
There are different ways to create a sense of personalization – and almost all of them include using artificial intelligence and machine learning.
To stay on top in the sphere of online shopping, companies should always implement and improve modern technologies in order to meet customer expectations and even exceed them.