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Photo audit

Extra cost-effective tool to control your retail chain

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Services in numbers

Data quality and anti-fraud guarantee


The cheapest tool to control your business


Of efficiency

How it works?
  • Send us your request
  • We set-up the app
  • We create accesses
  • Auditors use the app
  • You know everything in real time
Our high quality standarts
  • Target

    100% of data is Geo-tagged

  • verified
  • Smart cases and results guarantee

    No fraud and risks

  • verified
  • Fast data delivery

    Fast data delivery

  • verified
  • Cost effective

    Cost effective

They have already improved their performance

“It’s worth noting the following advantages of working with 4Service Group: – User friendliness of “Shopmetrics” platform. – A large base of mystery shoppers, thus facilitating “rotation” standards. – Flexibility and high-professionalism of the project team. As a result of our experience, UniCreditBank would like to fully recommend 4Service Group as a reliable and competent Mystery Shopping provider.”


“We started out with an open audit concept. But this concept did not reflect our real goals. In other words, the customer’s point of view was missing from the equation. And then we decided, after receiving the first results from our Russian colleagues, to start afresh with mystery shopping as a new tool to improve our sales performance.”


“A large base of mystery shoppers allows evaluating the quality of service with the coverage of the whole country. Comfortable functionality of the report-system allows producing the statistic data in the frame of each store and consultant, in addition to the questionnaire components. Such a method of data flow allows to rapidly monitor the level of service, as well as to provide prompt feedback to our employees. All of the above help us to greatly increase the level of professionalism.”


“The polls are carried out with a certain frequency in order to keep track in time; the procedure has been done for decades. We conduct them once in half a year, measure brand knowledge, brand attitude, consumer perception of price level, quality level compared to specific competitors as well as how our consumers perceive the level of service in the store, that is, we evaluate all the factors. ”

Socar Cases

“Socar highly recommends 4Service as a reliable partner. They conduct high quality quantitative and qualitative studies and provide invaluable guidance on how to move forward.”

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See your business through the customers perspective with the help of photo audit

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The product’s popularity and success on the market is heavily determined by its sales dynamics. It is not a secret that the same product at different sales points can be sold with different success, which depends on consumer flow density, product presence on shelves, competitors’ activity and many other factors.

Every prosperous company understands that in this case in a modern dynamically developing market one cannot rely only on intuition only. You can see which way the wind is blowing, make certain tactical moves on time, which influence the outlets prosperity and profitability of the whole business, only when you are armed with the most reliable information on hand that helps you evaluate the customers’ needs and analyze competitors’ actions. This information can be obtained conducting store units audit (retail audit or monitoring, etc.). This term refers to evaluation of trading position at specific sale points, which allows to receive the maximum amount of information regarding organization of selling products process.

Advantages Of Photo Audit

Retail audit is a specific audit type of a trading company, which covers a huge tasks amount:

  • Determining various product share segments and market players;
  • Product presentation assessment, variety of assortment and stock quantity, compliance with storage conditions, etc.;
  • Merchandising analysis (product layout): compliance with standards for product layout (according to planograms and merchandising book), shelf space measurement, display quality, organization and volume, etc.;
  • Fixing promotional materials availability;
  • Evaluation of branded trade equipment use;
  • Determining competitors’ pricing and assortment policy;
  • Identification of competitors’ marketing activity;
  • Monitoring personnel performance (sales assistants, sales representatives, consultants, public catering enterprises employees), whose competence determines the buyers’ opinion about purchased product or service.

This information helps to conduct a thorough analysis and develop a program of measures to eliminate existing shortcomings and increase sales. With the help of photo audit, you can get both qualitative and quantitative data necessary to determine market structure, forecasts of its development.

Audit Options and Inspection Frequency

The photo check can be carried out both with formal permission and secretly. A specialist makes photos of counters, goods, price tags, etc.

One-time check allows you to get the necessary information at current business situation. Regular checks (monthly, quarterly, etc.) fulfill a function of monitoring the outlets status and development.

Wrapping Up

If you need to get complete information about particular store unit, analyze the range of products and their cost, as well as evaluate the staff effectiveness, then audit is exactly what you need.

You will receive a detailed report on the studies results and recommendations for options for further work. Retail outlets audit will allow you to find hidden reserves of your business and develop the most effective sales promotion program.

6 Things You Didn’t Know About Your Employees

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