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Brand Market Research

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Services in numbers
65%

Of our clients combine open audits and mystery shopping program

82%

Of our clients stated that they included program results to employees motivation

100%

Of our auditors passed certification

How it works?
  • Send us your request
  • We analyze database
  • We create your program design
  • We deliver data & recommendations
  • You know how to improve your retail performance
Our high quality standarts
  • Shoppers grading-based selection

    Certified auditors in every country

  • verified
  • Own high-quality standards

    Own high-quality standards

  • verified
  • Fast data delivery

    Fast data delivery

  • verified
  • Cross-continental experience

    Auditors grading system

They have already improved their performance
Nivea
Nivea

“A large base of mystery shoppers allows evaluating the quality of service with the coverage of the whole country. Comfortable functionality of the report-system allows producing the statistic data in the frame of each store and consultant, in addition to the questionnaire components. Such a method of data flow allows to rapidly monitor the level of service, as well as to provide prompt feedback to our employees. All of the above help us to greatly increase the level of professionalism.”

UniCredit
UniCreditBank

“It’s worth noting the following advantages of working with 4Service Group: – User friendliness of “Shopmetrics” platform. – A large base of mystery shoppers, thus facilitating “rotation” standards. – Flexibility and high-professionalism of the project team. As a result of our experience, UniCreditBank would like to fully recommend 4Service Group as a reliable and competent Mystery Shopping provider.”

Karcher
Karcher

“We started out with an open audit concept. But this concept did not reflect our real goals. In other words, the customer’s point of view was missing from the equation. And then we decided, after receiving the first results from our Russian colleagues, to start afresh with mystery shopping as a new tool to improve our sales performance.”

Jysk
Jysk

“The polls are carried out with a certain frequency in order to keep track in time; the procedure has been done for decades. We conduct them once in half a year, measure brand knowledge, brand attitude, consumer perception of price level, quality level compared to specific competitors as well as how our consumers perceive the level of service in the store, that is, we evaluate all the factors. ”

Socar Cases
Socar

“Socar highly recommends 4Service as a reliable partner. They conduct high quality quantitative and qualitative studies and provide invaluable guidance on how to move forward.”

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Know the facts about how your brand is positioned in store, and how it is viewed by customers Know more

Accurate data is a foundation of successful business. Carrying out brand marketing research and getting a reliable information provided by trustworthy brand tracking agency are supposed to help the enterprise owner to carefully determine the reasonability of attracting resources to solve a particular problem.

Market research in general and brand identity research in particular provide relevant data to solve problems that the company is likely to encounter, which is an integral part of business planning processes.

Brand Market Research: Investigate to Rule

Marketing branding research is an assessment of trademark position in relation to competing trademarks in the market, label perception by consumers, partners, employees and top management of the company.

As a rule, the purpose of brand awareness research is a certain current strategic objective; search for the most reliable ways to develop the trademark, expand target audience, range of goods and services, manage the entire portfolio, etc., based on reliable data and an independent assessment of current market situation, market development and label position as a whole.

The main purpose of brand perception research is to evaluate trademark’s development. Most commonly, diagnostics are carried out once a year, its results allow brand audit company to assess the trademark’s contribution to the financial results of business and the quality of marketing team.

Conducting Brand Audit: Modern Technologies

Structurally, there are significant differences between audits of corporate and consumer labels.

Audit of corporate trademark is aimed at exploring leadership and audiences. Desk studies, in-depth interviews, focus groups and expert evaluations are popular here. Consumer trademarks are created only to sell for the consumer, and they are based on marketing. Accordingly, such inspection is aimed at studying sales and consumer. The best results in consumer research can be achieved by using hardware techniques – psychometric and neurometric studies.

Leading Brand Tracking Research Companies: What Do They Offer

As far as brand loyalty research is a diagnosis of the most important parameters and characteristics of a trademark to understand what state it is in and what results it has achieved, brand auditing companies usually perform assessment in three areas:

  1. Reputation health – how does it feel?
  • Level of knowledge, trademark (™) awareness.
  • TM customer loyalty.
  • Price superiority, TM margin.
  • Label image, consumer perception.
  • Audit of TM media: store design, corporate identity, packaging, advertising materials, website brand audit, social networks.
  • Comparison with competitors.
  • Label integrity – the equivalent of label perception by three target groups: staff, partners, customers.
  • Accessibility – the level of distribution, retail presence, “visibility” on Internet.
  1. Brand management – is it well treated?
  • TM Team, Roles and Responsibilities.
  • Label Health Monitoring System.
  • Trademark balanced scorecard.
  • TM strategy.
  • Long-term and short-term plans.
  1. Label protection – are property rights to intangible assets well formalized?
  • Verbal trademark.
  • Graphic Trademark.
  • Registered rights to corporate identity, design packaging, product form, etc.
  • Corporate color.
  • Slogans and advertising messages.
  • Domain name.
  • Label Identity: logo, symbol, corporate identity, graphics.

Much less frequently, brand research agency may also include brand valuation in inspection. The procedure is expensive, therefore, it is carried out only by market leaders.

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