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January 2020
3 Min read

Why is brand loyalty important

Irina Yaroshenko

International Sales Manager +4314120126

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What Is Brand Loyalty (BL)?

If a company operates in the consumer market, then one of its main strategies are struggling for new customers and retaining regular clients. Therefore, developing customer loyalty is an actual and effective way to build long-term relationships with the target audience. Standing customers can become company’s ambassadors, spreading brand popularity.

BL can be reached when a client purchases company’s products or uses services. It equals what customers think about a particular organisation and reflects their decision to consume its products again and again. This means a client is satisfied with company’s products and they meet customer needs.

Brand Loyalty is a measure of consumer devotion to the company. It characterises emotional commitment of clients to the company, regardless of various situations and competitors’ efforts.

Why Is Brand Loyalty Important?

Increasing BL contributes to company’s competitiveness. Having competitive advantages and expanding the base of loyal customers means continuous sales growth. With increasing customer loyalty, sales begin to grow. In fact, the number of customers is not as important as their positive attitude, which results an increase in regularity of purchases and the size of average check.

Increasing brand awareness and customer loyalty is a long and painstaking work. For successful results, it is necessary to approach the solution comprehensively: evaluate the products you sell/ services provide and your customer needs, as well as the market you run business in and firm’s competitors.


In the current competitive environment in the market, such factor as brand loyalty is gaining more importance. For successful company performance, it is necessary to constantly monitor the degree of customer loyalty to the brand, analyze those factors that contribute to increasing BL, develop comprehensive measures to build BL and evaluate the effectiveness of their conducting.

Our program ‘Brand Audits’ is aimed at formation and development of brand loyalty, and is clearly focused on the selected segment of customers. Marketing specialists of Scheduling Worldwide can help your company not only increase sales, but also personify relationships with regular clients. For more details, do not hesitate to visit this link. Being part of a team in the leading European company, our skilled analysts will conduct brand audit for you in the best possible way!

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