Goals of digital products testing
Essentially, digital products are the services or tools that you interact with through the digital environment. When it comes to using digital products, one of the most common mistakes is a lack of understanding of how they fit into the business. Buying or deploying digital products requires a business context. Spending money on digital products, that do not fit into your business or remain unused, is a mistake.
Companies like Netflix use their applications for the same tasks as e-commerce, but also provide services for which the customer pays. That’s not the case with retailing, as the e-commerce site becomes part of your operations, logistics, sales, and marketing.
Most companies are now creating their own websites, applications that are not used most of the time, mainly because they have not been integrated into the sales or marketing funnel.
There is a misconception that websites and web applications are genuine digital products. Actually, they are just an online implementation of the product.
In fact, a digital product is:
- A value proposition aimed at solving a specific problem.
- Digital interaction point or interactive UX.
- Opportunity to generate income.
In order to understand how much your product is worth and whether it is useful, it is necessary to conduct market research and analysis. This is one of the key steps in developing a digital product. It involves processing different data to decide if your idea is worth it. At this stage, the owners of the product should:
- explore the market to outline the target audience;
- analyze the strengths and weaknesses of competitors;
- assess the product’s compliance with the market.
Even if your project is in the implementation stage, regular testing sessions should still be conducted, as the projects get more accuracy, longer flows, and more opportunities as the final UX prototype is created.
Advantages of Digital Testing
- Great number of users. The client gets a volume of unique opinions regarding the product, but not a standard bug report from a single QA engineer.
- Your testers are real users. When you test an app manually, you are able to view it through the lens of a real person who is using it on a device in the real world. Automated testing cannot reveal many bugs and issues because of some irrational aspects of user interaction with a mobile app. As an outcome of mass application testing, you receive the vision of your application from the customer’s perspective.
- We ensure the full-service production cycle. It begins with Performance testing, continues with Usability testing and Functional testing.
So, you cross the finish line with a particular conception of application usability, the level of user satisfaction, and future possible “application’s behavior”.
93% of our clients have stated that digital product testing was a must-have practice, assure yourself of this experience, too!
