Competitive Intelligence

Watch your competitor’s performance and collect key insights

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Services in numbers
82%

Use our research to be up-to-date with the market

85%

of clients run research on a monthly basis

79%

of clients declared that this tool is their major benchmark

How does we works?
  • You send us a request
  • We form the team according to your needs
  • We launch the work and vulnerability search
  • Deliver work
  • You get a business plan
Our high quality standards
  • Big data insides and benchmarks

  • verified
  • Data driven approach

  • verified
  • Own efficient methodology

  • verified
  • Best shoppers grading selection

They have already improved their performance
unicredit - Competitors Check
UniCreditBank

“It’s worth noting the following advantages of working with 4Service Group: – User friendliness of “Shopmetrics” platform. – A large base of mystery shoppers, thus facilitating “rotation” standards. – Flexibility and high-professionalism of the project team. As a result of our experience, UniCreditBank would like to fully recommend 4Service Group as a reliable and competent Mystery Shopping provider.”

jysk - Competitors Check
Jysk

“The polls are carried out with a certain frequency in order to keep track in time; the procedure has been done for decades. We conduct them once in half a year, measure brand knowledge, brand attitude, consumer perception of price level, quality level compared to specific competitors as well as how our consumers perceive the level of service in the store, that is, we evaluate all the factors. ”

nivea - Competitors Check
Nivea

“A large base of mystery shoppers allows evaluating the quality of service with the coverage of the whole country. Comfortable functionality of the report-system allows producing the statistic data in the frame of each store and consultant, in addition to the questionnaire components. Such a method of data flow allows to rapidly monitor the level of service, as well as to provide prompt feedback to our employees. All of the above help us to greatly increase the level of professionalism.”

karcher - Competitors Check
Karcher

“We started out with an open audit concept. But this concept did not reflect our real goals. In other words, the customer’s point of view was missing from the equation. And then we decided, after receiving the first results from our Russian colleagues, to start afresh with mystery shopping as a new tool to improve our sales performance.”

bbb - Competitors Check
Better Business

“Quick and efficient fieldwork. Prompt responses and updates from the primary contact.”

get taxi - Competitors Check
GetTaxi

“While working on the projects, 4Service has demonstrated it’s ability to approach the tasks with full responsibility, to perform the work properly and in time. Distinctive features of the «Scheduling Worldwide» work are its high professionalism, organization of the employees and experience in improving customer service.”

socar - Competitors Check
Socar

“Socar highly recommends 4Service as a reliable partner. They conduct high quality quantitative and qualitative studies and provide invaluable guidance on how to move forward.”

Nowadays, competitive intelligence analytics is a necessity for any corporation that wants to develop and run business successfully. Business managers aim to obtain complete and, what is more important, accurate information about where their competitors are planning to move, or how those who are not competitors are quickly and secretly gaining their market share.

Activity of conducting competitive intelligence monitoring is called business spying. It involves ethically consistent and not legally restricted collection, systematization and analysis of public information. Usually, companies trust this work to competitive intelligence consulting firms.

Competitive Intelligence Market Research As Awareness-Building Effort

The main task of competitive intelligence analysis is ensuring the strategic management of the company, as well as its general, including marketing strategies. Companies that do competitive intelligence, provide clients with proactive information which gives strength advantages of a strategic or tactical nature. Such information allows you making wise decisions that are appropriate to the operating conditions and conditions of an aggressive opponent environment.

Commercial Spying Methods

Executing mystery shopping competitors, agencies apply passive methods i.e., work with secondary sources, which in most cases involve business intelligence methods, and active methods, i.e.work with primary sources, observation, conduct of active events and other methods of obtaining reliable intelligence information.

Active methods of spying activity are very often attributed to methods of industrial espionage, which can provide strength advantages for the firm. In the most cases they are carried out behind the scenes, by the method of analysis of open sources of information (press, television, computer networks, etc.).

Legal Competitive Intelligence Solutions

Usually, competitive intelligence agency explores different areas of information harvesting:

1) collecting data on partners and customers to prevent fraud on their part;

2) identification of potential partners and employees in terms of real financial situation and the presence and/or nature of relations;

3) executing services such as Private Detective and Security Activities (search for the debtor’s property, etc.);

4) collection of marketing information.

Competitive intelligence service include gathering, accumulating and analyzing data about competitors and potential partners, conducting market research and forecasting possible risks. Respected competitive intelligence firm can only follow general ethical principles while conducting business spying activity, refusing of illegal actions and to receive information by deception, blackmail.

The Key Idea

Data obtained via business spying allows you to make reasonable management decisions, appropriately evaluate the opponent environment, choose reliable partners, and avoid fraudsters. It is also important that the necessary data received on time helps the company protect itself from financial and reputational losses, which consequences sometimes are difficult to foresee.

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