Retail audit

Define your own and competitive positions in the coordinate system of retail trade in a particular industry

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Services in numbers
60%

Of our clients combine open audits and mystery shopping program

80%

Of our clients stated that they included program results to employees motivation

100%

Of our auditors passed certification

How it works?
  • Send us your request
  • We analyze database
  • We create your program design
  • We deliver data & recommendations
  • You know how to improve your retail performance
Our high quality standarts
  • Certified auditors in every country

  • verified
  • Own high-quality standards

  • verified
  • Fast data delivery

  • verified
  • Big data analytics and insights

They have already improved their performance
UniCreditBank

“It’s worth noting the following advantages of working with 4Service Group: – User friendliness of “Shopmetrics” platform. – A large base of mystery shoppers, thus facilitating “rotation” standards. – Flexibility and high-professionalism of the project team. As a result of our experience, UniCreditBank would like to fully recommend 4Service Group as a reliable and competent Mystery Shopping provider.”

Karcher

“We started out with an open audit concept. But this concept did not reflect our real goals. In other words, the customer’s point of view was missing from the equation. And then we decided, after receiving the first results from our Russian colleagues, to start afresh with mystery shopping as a new tool to improve our sales performance.”

Better Business

“Quick and efficient fieldwork. Prompt responses and updates from the primary contact.”

Ipsos-Comcon

“When there are requests for mystery shoppers we consider Scheduling Worldwide in the first place. ”

Jysk

“The polls are carried out with a certain frequency in order to keep track in time; the procedure has been done for decades. We conduct them once in half a year, measure brand knowledge, brand attitude, consumer perception of price level, quality level compared to specific competitors as well as how our consumers perceive the level of service in the store, that is, we evaluate all the factors. ”

Nivea

“A large base of mystery shoppers allows evaluating the quality of service with the coverage of the whole country. Comfortable functionality of the report-system allows producing the statistic data in the frame of each store and consultant, in addition to the questionnaire components. Such a method of data flow allows to rapidly monitor the level of service, as well as to provide prompt feedback to our employees. All of the above help us to greatly increase the level of professionalism.”

Every successful company should have a business development strategy. It’s very important for achieving successes in future. A business strategy is an integrated model of actions designed to achieve company’s goals. The strategy content is a set of decision-making rules used to determine main activity areas.

One of the most important components in developing a business strategy is retail store audit in marketing research. It’s conducted by retail market research companies for the purpose to gather data about consumers and markets. Retail audit market research aims to discover what consumers want, their needs, and what they consider as trustworthy. That’s why such services provided by retail audit companies are so valuable.

What Is Shop Audit

Any company is facing the problem finding information about market as a whole and about its competitors. One of the main sources for such information is retail store survey. Monitoring outlets allows to receive information on all elements in marketing complex and degree of their impact on consumer. Using information obtained through shop survey, a company can plan its future activities, be one step ahead its competitors, which is very important in rapidly changing conditions in modern competition.

Conducting a sales audit is traditionally ordered from retail mystery shopper companies.

All You Need To Know About Retail Audit Services

By force of retail mystery shopping, you get flawless data accuracy, which as a result allows to accurately calculate goods promotion on the market. Provided information helps manufacturers and distributors to correctly determine activity’s direction and competently distribute efforts while expanding the market.

Professional retail secret shopper will study prices and distribution, collect information about layout and availability of POS materials, check current outlet database.

Information collected during census:

  • outlet type;

  • name (owner’s name);

  • address;

  • trading space area;

  • cash registers number;

  • service type;

  • retail customer experience;

  • sales point location (street, shopping center, etc.);

  • proposed product groups.

Outlet Audit helps to solve the following business valuation tasks:

  1. Competitive — defining their own and competitive positions in coordinate system of trade in a single industry.
  2. Organizational — constructing a system for measuring performance of tasks by remote divisions of company or contractors.
  3. Financial — auditing investments in trade by the standards of marketing communications.
  4. Operating — building a system for measuring performance of tasks within the company.

Therefore, for manufacturers and large wholesalers, a retail compliance audit is necessary because it provides market’s panoramic view. This explains the uniqueness of outlet monitoring and main reason why almost all retailing companies cannot dispense with continuous provision of information obtained in result of sales audits.

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