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October 2019
3 Min read

Your benefits from marketing research

Irina Yaroshenko

International Sales Manager +4314120126

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As a business owner, you’ve already read about marketing research. You know that understanding your industry’s social, cultural and economic framework is essential to your success. And you know exactly what you need to know about your customers, the area in which you sell and what your competitors are doing.

The business conducts market research not only to compete with other competitors in the industry but also to obtain analytical information about the competition, market size and other various market needs. Different market analysis techniques include both analytical and statistical research methods adapted for systematic use and information interpretation.  It also includes seeking opinions and conducting social research to obtain information needed at the moment.

There are many benefits to market research for your current and potential clients, such as more accurate targeting and understanding of how your firm is viewed. But also, there are many more tangible and direct benefits. In the course of researching the fast-growing professional services firms, we found out that professional services firms that conduct systematic, structured research on target client groups are more profitable and grow faster. The market research process is aimed at ensuring that you avoid such consequences. They are all related to the information a company receives from surveys, interviews, data analysis.

There are 5 main market research methods: observation, focus groups, surveys, customer behavior data and experiments. Each method is a specific way to collect primary information for business purposes. Marketing research is available as a service that will help any company, service provider, individual or organization to make more informed decisions. It is also successful in providing retail audits. The more research is built into a firm’s strategic plans, the better it copes with the changing environment in which it operates.

The main benefits of the research are:

  1.  Identifying business opportunities, taking into account strengths and weaknesses
  2.  Elaboration of a business development strategy
  3.  Understanding the main points of the client
  4.  Minimizing risks
  5.  Increasing business competitiveness
  6.  Appropriating cost allocation
  7.  Monitoring of its market position

Essentially, marketing research helps you to identify 3 main factors:

– What are your business needs

– What are your clients need

– How to apply them in practice

The reasons for conducting market research may vary. In the end, we come to the only justified reason which is to make a profit. To do this, we need to study all the available information. What can you do now?

  1.  Look at the competitors – how they position themselves.
  2.  Ask clients to leave feedback – what they say about you on social networks.
  3.  Look at the data from an expert analysis of your industry.

If you can’t do it yourself, we will be pleased to assist you. You should never underestimate the benefits of good market research.  It will give you the opportunity to keep your hand on the pulse and outpace your competitors. And its absence in any business will eventually affect the final result.

Scheduling Worldwide ready to help your brand to grow and develop its customer service!


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